She started her career in Healthcare IT in 1986 as software analyst and programmer.
From that moment, she experienced the evolution of Healthcare IT assuming different roles in the technical area, professional services and consulting, business development and marketing.
Working for relevant multinational companies, she had the chance to explore the different perspectives of multiple healthcare ecosystem stakeholders: patients and citizens, clinical and diagnostic professionals, service providers, regional and national regulatory systems.
In Dedalus she held different responsibilities: from International Business Development to Strategic Marketing and Product Management, to the current position of Group Chief Marketing Officer.
With a Degree in Communication and Marketing, she’s continuously focused on innovation to support a valuable, ethical, effective, efficient and sustainable healthcare.