Personalised medicine

Building smarter patients healthcare

Our Conference on Building smarter patients healthcare is coming up and you are kindly invited to book the date in your calendar:

Thursday, 24 June 2021

9:00 – 13:00 BST / 11:00 – 15:00 EEST | Sofia, Bulgaria | Virtual event

The event will be in English and no translation will be provided.

Personalised medicine is offering revolutionary steps and is changing the traditional medicine through the use of new methods for molecular and genetic analysis for better disease prediction and prevention, more precise diagnoses, personalised and targeted interventions. New possibilities for smarter patients’ healthcare are now emerging due to novel approaches, such as whole genome sequencing, data and informatics, technologies and wearable devices. This makes it possible to truly personalise the healthcare and predict how our bodies will respond to specific interventions, or identify who is at risk of developing an illness. Providing promising solutions for prediction, prevention, diagnosis and treatment of diseases, personalised medicine is a new paradigm in the healthcare of today and it relates to the concept of patient-centred care.

The objective of this first event is to bring together medical experts, policy-makers, academics and businesses from the UK and Bulgaria to discuss the benefit of personalised medicine for patients and society, share best practices in policy, innovation and business in this sector. We aim to promote the UK experience and best practices, to assist the Bulgarian decision makers, medical experts and patients in taking the personalised medicine in Bulgaria at a higher level, because when it is about medicine, “One size does not fit all!” Other countries from Central and Eastern Europe will be attracted for follow-up events on the topic, to extend opportunities for the UK.

The webinar is a follow-up of SIN initiatives in Bulgaria in 2019 and 2020 – Biotech Business workshop, Intellectual Property & Technology Transfer training in Biotech, Clinical trials, AI and data conference.

Questions to discuss

We want to get deeper into the details and discuss:

Recent progress in personalised medicine in the UK, recent factors that influence the progress

Development of documents that shape national strategies in personalised medicine in the UK, development of registers

Ways to embed the personalised medicine approach into a traditional healthcare system based on the UK experience

Strategies how to change patient’s perception why she/ he needs the tailored approach which the personalised medicine offers

Personalised medicine in the healthcare system in Bulgaria and in the National health strategy

The perspectives for personalised medicine development in the next decade in Bulgaria in the areas of oncology, haematology, cardiology, psychiatry, rare and infectious diseases and where Bulgaria is on the world map

How can we build partnerships between decision makers, academia and industry?

How can we collaborate internationally in the personalised medicine area?


All times are shown in BST (UTC +1) and EEST (UTC +3)

Time in UK
Time in BG

Welcome and Opening

Lynne Charles, Deputy Head of Mission, British Embassy Sofia
Emilia Pecheva, science officer, British Embassy Sofia

Time in UK
Time in BG

Session 1

Genomics and data to support personalised medicine

(incl. registers/biobanks, biomarkers assessment)

Moderator: Giulia Boselli, KTN-UK, Health
Dr James Duboff, Genomics England, Enabling precision medicine through integrated genomic and clinical data
Prof. Radka Kaneva, Medical University of Sofia, Molecular Medicine Center, Biobanking and Genomics in Bulgaria – the foundation of personalised medicine
Prof. Joanne Hackett, IQVIA UK, Genomics and data to support personalised medicine

Time in UK
Time in BG

Discussion panel with Q&A from the audience

Moderator: Giulia Boselli

Time in UK
Time in BG

Session 2

Adoption of personalised medicine

(incl. patient centricity, health technology assessment, regulations)

Moderator: Dr Dimitar Georgiev, Bulgarian Association for Personalised Medicine (BAPEMED) and Paralax Life Sciences
James Peach, DATA-CAN – Health Care Research Hub for Cancer UK, Learning from every case: patients in precision health data research in cancer
Dr Stanimir Hasurdjiev, Bulgarian Association for Personalised Medicine and National Patients Organisation, Personalised medicine and patients centricity
Prof Dr Dobrin Svinarov, Alexandrovska Hospital, Clinical Laboratory and Clinical Pharmacology, Personalised medicine: building smarter patients healthcare
Dr Deyan Denev, Association of Research-based Pharmaceutical Manufacturers Bulgaria, Personalised Medicine – from innovation to access

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Time in BG

Discussion panel with Q&A from the audience

Moderator: Dr Dimitar Georgiev

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Comfort break

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Session 3

Personalised medicine – what the future brings?

(tendency PM to enter other areas of medicine, developments in Advanced Therapy Medicine Products (ATMPs), other innovative solutions, future plans and pathways for the UK and Bulgaria)

Moderator: Dr Neil Ebenezer, Dept for International Trade, Healthcare, Life Sciences
Dr Penny Wilson, Innovate UK, Addressing healthcare challenges through the intelligent data driven delivery of precision medicine focused solutions
Gergana Kyosovska, Bulgarian Association for Personalised Medicine, Personalised Medicine in Bulgaria – opportunities, challenges and way forward
Dr Borislav Borisov, Prescriptia and Bulgarian Association of Clinical Research, АТМРs in Bulgaria: horizon scanning
Dr Toni Andreu, European Infrastructure for Translational Medicine, EATRIS, The European Infrastructure for Translational Medicine, an opportunity for accelerating the adoption of Personalised Medicine in Europe

Time in UK
Time in BG

Discussion panel with Q&A from the audience

Moderator: Dr Neil Ebenezer

Time in UK
Time in BG

Conclusions and closure

Some of our speakers

Headshot of Giulia Boselli

United Kingdom

Giulia Boselli

Knowledge Transfer Manager
KTN Health Team
Deyan Denev


Deyan Denev

Association of Research-based Pharmaceutical Manufacturers Bulgaria (ARPHARM Bulgaria)
Headshot of James Duboff

United Kingdom

James Duboff

Strategic Partnerships Director
Genomics England
Headshot of Neil Ebenezer

United Kingdom

Neil Ebenezer

Medical Technologist Specialist
Department for International Trade (DIT)
Joanne Hackett

United Kingdom

Joanne Hackett

Head of Genomic and Precision Medicine, EMEA
Stanimir Hasurdzhiev


Stanimir Hasardzhiev, Dr.

Secretary General - Patient Access Partnership (PACT) / Secretary General - CEE4HEALTH / Genereal Director - National Patient Organisation (NPO) / Chairperson - Bulgarian Association for Personalized Medicine (BAPEMED)
Radka Kaneva


Prof. Radka Kaneva, PhD

Executive Manager of Molecular Medicine Center at Medical University of Sofia
Member of BAPEMED Executive Board
Gergana Kyosovska


Gergana Kyosovska-Peshtenska

Project Manager “Personalized Medicine”, Institute for Medical Research (IMR)
Expert “Patient Support Programmes” and Patient Advocate, BAPEMED
Headshot of James Peach

United Kingdom

James Peach

Commercial Director
DATA-CAN, the UK’s Health Data Research Hub for Cancer
Dobrin Svinarov


Prof. Dr. Dobrin Svinarov, MD. PhD, Dr. Med Sc

Head of Clinical Laboratory and Clinical Pharmacology at Alexandrovska University Hospital / Chairman of the Department of Clinical Laboratory and at the Faculty of Medicine, Medical University of Sofia / President of the Bulgarian Society of Clinical laboratory
Headshot of Dr. Penny Wilson

United Kingdom

Dr Penny Wilson

UK Research and Innovation – Innovate UK
Scientific Advisor to the Department of Health and Social care in support of the COVID-19 pandemic


Healthcare policy and medical experts, pharma and diagnostics companies, academia, healthcare providers, patients and patient organisations.


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